The colour black is everywhere. From our phones to our cars to the ink in our pens. But black has a dark side. Every black thing you own is likely to contain carbon black – a pigment derived from petroleum. The way carbon black is made isn’t sustainable. Vast tracts of land called tar sands are stripped of all life and vegetation to extract the heavy petroleum, while the production process creates significant greenhouse gases.

So we’re on a search for the new black. And our aim is to reinvent the way in which the colour itself is made using the world’s first dye made from black algae.

Over 5 years of R&D have gone into creating the first ever black algae dye. And we spent more than 6 months finding the perfect blend of materials to combine it with. The Black Algae T Shirt is made from organic cotton, pulped eucalyptus, and brown algae – a type of seaweed harvested from Iceland’s North Atlantic fjords.